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IR 2.0 strategy : Using the social web to drive financial marketing |
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Back |
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Steps to Success |
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Transform your IR website into a strong financial marketing tool, using: |
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Relevant content |
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Interactive look-feel |
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Increased awareness |
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Adapt your website to the needs of FIIs and the growing young investor demographic |
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Re-tune your IR calendar, plan investor webcasts, innovative events, use content (video / pods) as a key IR marketing tool |
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