IR & Stakeholder Communications
  IR 2.0 strategy : Using the social web to drive financial marketing  
     
       
 
Steps to Success
Transform your IR website into a strong financial marketing tool, using:
» Relevant content
» Interactive look-feel
» Increased awareness
Adapt your website to the needs of FIIs and the growing young investor demographic
Re-tune your IR calendar, plan investor webcasts, innovative events, use content (video / pods) as a key IR marketing tool
 
Use the power of social media, mobile networks, interactive TV to drive financial marketing
   
Investing a small fraction of your current marketing spend will give you enhanced investor perception and credibility - ultimately leading to incremental shareholder value.